What does "art deco" represent in design?

Art Deco represents a design style that emerged in the 1920s and 1930s, marked by its bold geometric forms and vibrant colors. This style embodies a fusion of traditional craftsmanship and modern technology, often incorporating materials that reflect luxury and sophistication. The emphasis on geometric shapes, patterns, and bright hues serves to evoke a sense of glamour and exuberance, making Art Deco distinct from other design movements.

For instance, while minimalism, which focuses on simplicity and the absence of ornamentation, does not align with the lavish characteristics of Art Deco, this style is all about decorative arts that make a statement through both color and form. Similarly, other styles that emphasize organic forms or natural materials focus on flowing lines or earth-toned palettes, which are contrary to the sharp angles and lively color schemes that define Art Deco. This movement celebrates modernity and the spirit of the early 20th century, showcasing an optimistic view of progress and style.